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Post by account_disabled on Dec 27, 2023 23:52:52 GMT -5
Humanizing the brand You have probably heard about the humanization of the brand before but now it has become imperative to focus attention on this direction. In other words Set a mission values to follow and a clear vision Communicate naturally Be honest Strengthen your presence on social networks Be transparent and show that behind the brand there are people with common needs and aspirations with those you address. The need you fulfill by following this strategic direction of brand management the need to connect Optimism During socioeconomic crises people face material and emotional problems. They Phone Number List lose or are in danger of losing their job house savings health etc. People are simply pulled out of their comfort zone and emotional stability disappears which induces a strong feeling of anxiety. This anxiety is most often defined by a negative view of the future also known as pessimism. Therefore now is the time for your brand to inspire people with optimism to become the light at the end of the tunnel. The need you fill by following this strategic direction ability need The humor Unlike optimism which is a longstanding feeling in the human emotional complex humor causes a spontaneous reaction manifesting itself as an escape from the state of anxiety as a genuine injection of good mood. You notice that humor has the ability to change a person's mood for short periods of time but it also has the great quality of triggering a state of optimism.
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