Post by shamimhossain27 on May 15, 2024 23:21:00 GMT -5
Why When applying makeup, color development is particularly important. You need to apply makeup in person to judge whether it suits your skin tone, rather than experiencing it indirectly online. Accordingly, the online beauty market is growing significantly, but for color cosmetics, it is still recommended to adopt an offline-focused channel strategy. No matter how strong the offline strength is, there is no difference between hot and cold channels.
in the cosmetics category, there are also temperature differences between channels. In H&B Store, the purchase rate of lip makeup and eye makeup is very high, with more than half being . and eye makeup respectively, while the purchase rate UK Phone Number of cushion foundation category is significantly lower. The purchase rate of lip makeup categories in department stores is also high, but the purchase rates of sun protection and eye makeup categories are lower than those of single-brand cosmetics stores, respectively.
This shows that even within the same makeup category, each channels strategy needs to be different. Unlike skin care products, the cosmetics category has less influence on its own mall. Through the previous article, I learned that many skin care products are purchased online through brand-owned stores. Cosmetics categories are different. The online influence of brand-owned malls seems to be significantly lower than Naver ShoppingCoupang and the public market.
in the cosmetics category, there are also temperature differences between channels. In H&B Store, the purchase rate of lip makeup and eye makeup is very high, with more than half being . and eye makeup respectively, while the purchase rate UK Phone Number of cushion foundation category is significantly lower. The purchase rate of lip makeup categories in department stores is also high, but the purchase rates of sun protection and eye makeup categories are lower than those of single-brand cosmetics stores, respectively.
This shows that even within the same makeup category, each channels strategy needs to be different. Unlike skin care products, the cosmetics category has less influence on its own mall. Through the previous article, I learned that many skin care products are purchased online through brand-owned stores. Cosmetics categories are different. The online influence of brand-owned malls seems to be significantly lower than Naver ShoppingCoupang and the public market.